Mucho Gusto

Brand Identity, Creative Direction, Experience Delivery.

Mezcal, memory, warmth, and rituals made to be shared

Mucho Gusto is a curated mezcal tasting experience that blends traditional craft with contemporary hospitality. It’s more than just a tasting, it’s an immersive ritual that invites guests to slow down, connect, and rediscover mezcal through guided narratives.

Our role was to define the visual language of the brand. We developed a complete identity system, including typography, color, iconography, and art direction, supported by a clear set of brand guidelines. The result is a refined and grounded brand that feels timeless, local, and intentional.